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You Are Limitless

Remove the roadblocks and find your purpose

Welcome to Infinitum. I'm a professional Life Coach and Business Adviser, a Certified Emotion Code Practitioner and Usui Reiki Master. I create highly personalized 1-to-1 coaching and alternative healing plans to help you smash your specific goals, overcome any obstacles you face and create a customised plan for ongoing success.


I will help take your life to the next level using both conventional and alternative methods that I have tried, tested and developed over the years working with people from all over the world and 'all walks of life'.  

My clients are students and refugees, small business entrepreneurs, high-performance employees to professional elite athletes, C-Suite Executives and even, other coaches.


Let me show what you're truly capable of and give you the tools and resources to unlock your greatest potential.

Home: Welcome

About Your Coach

Who am I?

My name is Samina but most people call me "Phoenix". For more than ten years, I’ve helped people to break through the obstacles that are holding them back in life and in business.  I have over 25 years in business management and finance working with both small medium enterprises and large corporations, including non-government organizations, public listed companies, start-ups and international Not-for-Profit corporations. 

I am a proud Pacific Islander (PNG, Samoan, Hawaiian mix) and I began my journey as an energy healer more than 30 years ago thanks to my mother. She was my first teacher and inspired my interest in a range of natural healing modalities. Some of which are specific to my own, and other Indigenous cultures. At age 16 I was enrolled in The Silva Method, a course in self-help and meditation and the world's most successful mind training program. Today, I am a Usui Reiki Master who specializes in Distance Healing and Space Clearing. I am a Certified Emotion Code Practitioner, a form of energy healing where we can discover and remove trapped emotions, energies that are stuck in your body from past emotional experiences. The Emotion Code like Reiki is a safe, gentle and non-invasive process, and could help you to feel more energetic, happier, calmer, more creative, more connected to others and possibly less physical discomfort.

It is my life’s purpose is to help YOU find YOUR life’s purpose. By helping you unlock your greatest potential through a deeper understanding of who you are and reconnecting your mind, body and soul. Life's too short to be unhappy, unsure, or unfulfilled. Let me help you learn and develop better ways to handle the issues that are standing in the way of your goals. 

Book a free call with me today and let’s talk about how I can help you to the next level of your career and your life. 

Home: About

Life Coaching & 
Businesss Advice

Supporting your success

Need help to achieve your goals in life? I use an array of tools and strategies with a unique coaching style that gives you the fuel for success. In addition to 1-to-1 coaching sessions and mentoring I offer range of other services including strategic and business advice, hosting workshops and seminars for people who are interested in developing their own coaching techniques.

Home: Services

Life and Every Day Coaching

Embrace Life’s Challenges

Life throws many surprises at us, and while we cannot predict the outcome of any situation, we can take control of how we respond to certain situations. With my coaching sessions, you’ll learn about acceptance and how to exert your power of choice over whatever life may throw at you. This session is also suitable for those who are at a crossroad in their life or experiencing a challenging situation and in need of some direction.


Career Coaching & Mentoring

Guidance and Motivation

Unsure about your career or what steps to take next? Need help getting 'job ready' such as resume writing, application submission and preparing for your interview?  This session is ideal for students and those looking to transition into a new career path or industry. It is also ideal for those who require career advice and assistance with resumes, cover letters, job or scholarship applications as well as interview skills. It is also suitable for those who need advice and strategies to get 'job ready'.



Business & Executive

Leadership & Entrepreneurship 

Whether you're a start-up company executive, CEO or a large corporation or a high-potential employee, my role as your coach is to help you become self-aware by identifying areas for continuous improvement and clarifying goals. Our collaboration will help you think outside the square, expand your emotional intelligence and find the inspiration and passion for your work, which you may have lost.  


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Mind, Body and Spirit

Get the most out of Life

This service is a favourite among many of my clients, as it is often times one of the keys to a happier, healthier life. During these session, I will give you a range of tools and techniques to achieve a balanced and fulfilling lifestyle. Depending on how far down the rabbit hole you're willing to go, these can include a range of alternative therapies and conventional techniques, all of which can be easily implemented and maintained for long term success.


Most client report that after the first session, they're feeling inspired and more confident to face what's in front of them. You will become well-versed at handling issues whenever and wherever they arise and learn practical ways to overcome them.



Optimizing Your Day

Doing things smarter not harder 

Do you feel like you are always adding new tasks to your to-do list but never crossing anything out? Let me help you optimise your day through proper planning and preparation, better efficiencies and smart strategies. These sessions are suitable for individuals looking for increase their performance and throughput, as well as managers looking to increase both individual and team results.


This will will help guide and inspire you to achieve more of your personal and professional goals. Get in touch today and start taking control of your life with my coaching tools and techniques.


Community Service & Volunteering

Giving back to those in need

There are a range of international and domestic community and charitable organization that I provide professional advice services to. My services include pro bono consulting and advice services, mentoring and coaching as well as optimizing business process and system for operational effectiveness. If you're an organisation that is interested in my voluntary services, please schedule a session for a discussion.

Coaching spots are limited so don’t wait any longer wondering if personal coaching is right for you - schedule your free no obligation session today. Whatever you’re struggling with, I’m here to help you overcome the hurdles and achieve your goals.


“Samina has been a great investment in my  professional development. I highly recommend her services”

Tahina B, CEO & Social Entrepreneur

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What Clients Are Saying

Most of my work has been referral based and since starting my life coaching and business advice services,  I have helped my clients discover effective approaches in dealing with the challenges in their lives. From start-ups to CEOs, students to professional athletes and coaches, this is what they have to say about their experience with my coaching services. Don.t forget to book a free no obligation session today to see how I can help you unlock your greatest potential...

Home: Testimonials

"As a social entrepreneur, athlete, CEO and woman of colour, Samina has created spaces for me to explore ideas, test and evaluate. Over the years, I have had many mentors and believe people come into your life to teach you and guide you to success. Through Samina's coaching, I have grown my organization and hired new staff and start-up venture creating new products and services. Through all of this, I have also battled with imposture syndrome, thinking that I am not good enough but Samina's coaching style has seen me push through and lead.  Whether you are an astute business person, an athlete that is looking for the mental edge, or someone who has a thousand ideas running in their head and needs help processing, we all need someone like Samina.

Samina has been a catalyst for change for me and enabled me to grow my business ideas into action and become a stronger leader. Samina has been a great investment in my professional development and I highly recommend her services".

Tahina B, CEO & Social Entrepreneur 


Testimonial Coming...

David W, NRL Coach, NRL Player & Premiership Winner 


“Imagine writing a shopping list, going to the store and realizing everything you actually need is everything that is not on your list. This is what you will experience if you are fortunate enough to be guided by Samina. The depth of her knowledge, her compassion and understanding will help you understand yourself and the real issues that are hindering your progress in any aspect of your life. There are no limitations in the guidance she provides. She cares, she’s passionate about her work and she knows her sh*t” 

Joseph D, Executive Manager, Global Enterprise 


"Far and few people in this lifetime identify their soul's purpose and work at keeping on the right path to maximize their potential. Crossing paths with one of these people is an underestimated blessing, because they have not only reached destinations we try to constantly manifest, but they hold the details in the secrets to help us understand and accept our own journey and the importance of staying on the right path. They say the key to anything in life is timing, and if you have come across this site, do not underestimate the gravity of the impact Samina will have on your life.

I have always struggled with my own vulnerability and remaining consistent in accepting and dealing with my own struggles. I had a plan for my life when I was in high school, and I had deviated so far from my dreams because of the spirals I found comfort in, and didn’t have the knowledge, the patience, the discipline, the support or the skills to help pull myself out of the unhappiness and discontent I was living in.

Samina has helped me find the joy in all the things I had forgotten. I am finding myself more and more on the right path, aligning to a higher vibration and holding onto that feeling easier, and identifying and accepting the wrong turns but understanding the lessons in each of these. After a while you think you know everything, and Samina takes it to the next level. I am finally feeling that excitement that I had lost for over a decade.

Time on this earth is limited, and now thanks to Samina, I can finally show progress and instead of dreaming about the person I wish to become, I now have the tools and the support to become that person".  

​Victoria T, Start-up Company Founder & Entrepreneur 


"I would never detract from the good work of medical practitioners, but the older I’m getting and the more I am reading, the less inclined I am to pump my body with pills, and more inclined to find effective natural remedies to revitalize my body. Recently I have experienced a lot of sickness, and after a number of tests and procedures was prescribed a great deal of medication which I was not comfortable consuming. As a friend and mentor, Samina provided some concoctions of teas and juices to help ease discomfort and heal my body. She is not one to talk for the sake of talking, so when she gives advice, listen. My energy is returning; my discomfort has quickly diminished and my body is being aided to heal on its own, without being ripped to shreds. 

Sickness in our body is two folded. A big part of my sickness was due to external factors that I let affect me. The benefit of knowing Samina is understanding the lessons to all situations, and knowing how to combat these before reaching rock bottom. She will work with you to establish heart and mind coherence without letting the external environment drive you off the path and cause your body any discomfort".  

Abby S, PhD 


"Within a short period of time, you've taught me things that would have taken me years to learn. Thank you for mentoring me and allowing me to benefit from your many years of experience"

Jaffar A, Student Mentee


Testimonial Coming...

At Infinitum my aim is to give my clients the valuable guidance and support they need at rates they are comfortable with paying. Personal Coaching is a great option for everyone, no matter whether you’re working with a Life Coaching Professional for the first time or are a seasoned veteran. Schedule a session today and achieve next level results...

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Got a question?

Thanks for your question! I'll get back to you shortly...​

Home: Quote

"She is not one to talk for the sake of talking, so when she gives advice, listen...The benefit of knowing Samina is understanding the lessons to all situations, and knowing how to combat these before reaching rock bottom. She will work with you to establish heart and mind coherence without letting the external environment drive you off the path and cause your body any discomfort".

~ Abby S, PhD 

Home: Packages & Rates
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Schedule Your Session

Change Your Life

Disclaimer: I am not a medical provider, mental health professional or any kind of medical professional. Any information provided in your coaching sessions, found on this website or distributed via a third-party link or website should not be construed as medical advice, diagnosis, treatment, and should not be substituted for the advice of a qualified health professional.

Free Introductory Call 

During this free no obligation call we will discuss your needs and any specific goals or issues you may have. It will give me a chance to determine if and how I'll be able to assist you, and allow us to set expectations for your sessions.


You get to ask as many questions are you need to and if we agree that personal coaching will be of benefit to you, we will discuss customised  coaching package options.

Please submit a question if an appointment timeslot you require is not available to book.

Customised Coaching

Let's create a coaching package that works for you and your needs. 

Popular packages include 3, 5 and 10 sessions and include a number of payment plans. Each session is up to 1.5 hours. 


These packages are discussed during our first free introductory call with a follow-up email and invoice confirming your package options and sessions.

Please submit a question if an appointment timeslot you require is not available to book.

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